The Betfred Group are pleased to announce that, following negotiations with the administrator of Phumelela Gaming & Leisure, the owner of Betting World, the group has completed the purchase of Betting World (Pty) Ltd. as of 1 June 2021 and is currently in the process of fulfilling its regulatory requirements in relation to the transfer of shareholding in the company.

Betfred’s Chief Commercial Officer Phil Siers said,

“We are delighted to see the Betfred International service extended to South Africa, and look forward to becoming a leading South African bookmaker and providing a world class service to all our new customers. The last 12 months have been difficult for all businesses, but Betfred is excited about the future of Betting World and intends to make a major investment in Africa over the coming years”.

The company was founded by brothers Fred and Peter Done who started with just one shop in Salford, Greater Manchester in 1967.

Back then Betfred differentiated itself by offering excellent customer value and service and those principles are still at the heart of the business now.

Fred Done is still the chairman and at the heart of the Betfred Group which operates 1500 retail shops in the United Kingdom and a rapidly growing online business.

Betfred operates in Spain and has recently opened Sportsbooks in Iowa, Colorado and Pennsylvania with further US expansion planned.

Betfred have an extensive sponsorship portfolio including the World Snooker Championship, in golf the British Masters, World Matchplay Darts, Rugby League’s Super League, the Challenge Cup and Betfred is the Official Bookmaker of Royal Ascot.

Betfred SA release