Unrivaled Belle, winner of the 2010 Breeders’ Cup Ladies’ Classic (G1), sold for $2.8 million to Betty Moran’s Brushwood Stable to kick off Tuesday’s session of the November Breeding Stock Sale.

Moran placed her bids via phone with Keeneland auctioneer Justin Holmberg. After the sale was completed, Holmberg reported that Moran “is very excited. She’s looking forward to having (Unrivaled Belle) in her broodmare band.”

A five-year-old daughter of Unbridled’s Song, Unrivaled Belle is out of the multiple graded stakes-winning Bertrando mare Queenie Belle. In addition to the Breeders’ Cup Ladies’ Classic, Unrivaled Belle won the 2010 La Troienne (G2) and Rampart (G3), for earnings of more than $1.8 million.

She was consigned by Eaton Sales, agent for owner Peter Vegso.

“It was a great market yesterday, so you had to think she would do well,” said Reiley McDonald of Eaton Sales. “She had all the right marks to make it happen. She looks good and she’s still fit. There were quite a few people who didn’t buy anything yesterday and who are still looking. So that worked to our advantage.”

McDonald said Unrivaled Belle will remain in Kentucky though breeding plans are undecided.

“She is a great horse. We loved her,” said Vegso. “It’s always been an emotional roller coaster with her. It was an adventure with her every time you went to the track. But this was a great result.”