The China Horse Club is proud to announce the appointment of Mr Juan-Carlos Capelli as its new International Advisory Council Member.
In a glittering career Mr Capelli has established himself as an international leader in the fields of global sports marketing and the luxury industry, orchestrating and managing the ascent of international brand Longines for several decades.
Under his stewardship, Longines was elevated from a ranking of 15 th in turnover for Swiss Watches to 3 rd , in the process driving turnover 10-fold. It also establishing itself as a market leader for its sector in key centres like China and a growing force across markets in Latin America, Europe and Japan. Mr Capelli is also the Founder and CEO of the International JCC Consulting Group.
“The China Horse Club’s International Advisory Council are leaders of industry that have demonstrated excellence and share a common goal to create a better society,” said Teo Ah Khing, China Horse Club
Founder and Chairman.
“Juan-Carlos Capelli has set new standards of excellence in the luxury industry and in this industry’s
association with elite sport worldwide. Additionally, his understanding of international markets, particularly in China, is unparalleled. His appointment to the International Advisory Council of the China Horse Club is testament to his standing as a pioneer in his craft.”
Mr Capelli joins a council chaired by the Honourable John Warren (Bloodstock Advisor to Her Majesty Queen Elizabeth II), Professor Dr. Joseph Deiss (Former President of the Swiss Confederation, Former Swiss Economic Minister, Former Swiss Finance Minister), Mr Andreas Jacobs (Chairman of Jacobs Holding AG and the Jacobs Foundation; Principal of Newsells Park Stud, Maine Chance Farms and Stiftung Gestuet Faehrhof and co-owner & co-breeder of 2019 Qatar Prix de l’Arc de Triomphe winner Waldgeist) and Mr Wayne Wang (Founder, Chairman and CEO of CDP Group Limited).
“I am very happy to join the International Advisory Council and to be of service to the China Horse Club and the causes it is supporting,” said Mr Capelli.
“I believe in contribution and hope that the international experience and the network I have can play a role in delivering even greater success to the club.” 

Mr Teo was in Paris over the weekend to officially welcome Mr Capelli into the China Horse Club’s International Advisory Council. Mr Capelli will be officially introduced at the 2019 CECF Saint Lucia on 13 th December 2019 when horse racing is launched on the island nation.