Ladies in Racing-Tammi Grieve

SA Horseracing recently took time out to find out more about the successful marketer Tammi Grieve as part of a series on prominent women in the horse racing industry.

How did you hear about the sport of horseracing and when can you first remember wanting to become a involved in the game?
In late 2005 my friend and former colleague, Mark Bass, presented me with an opportunity to start and run a website for their family business, Mike Bass Racing.

Did you of grow up in a family that’s involved in horse racing?
No I didn’t

If so what were the advantages of this if applicable?

Describe your role at Kuda and what are your other roles in racing companies?
My role at Kuda… I started when the company launched and assisted them with their website. Since then, the website has changed a few times as the company expanded and my role has now extended into more of a complete marketing function.
I run a website management company called Trademark Media and assist some of the racing companies with their website & social media presence.

What are the qualities or attributes that a marketing and web manager needs to have in order to be successful in this game?
Adapt to change and technology and don’t get too comfortable. Don’t be scared to break the mould when you can.

Kuda seems like a young vibrant company to work for, how would you describe it?
Kuda is exactly that, young and vibrant. We are allowed the freedom to express our creativity, talents and strengths. There is a strong sense of loyalty and support which is the biggest enabler of growth. We have adapted a culture that speaks to professionalism, caring, honesty, integrity, respect and solutions which is extremely rare in companies. So yes, I’d say it’s a great company to work for.

How do think that evolution of social media has impacted the marketing industry?
Quite significantly, but if used incorrectly could also be a negative thing. But we are living in a digital age where everything is done online, there is no way to avoid it.

What was your most memorable day in your times in racing?
Pocket Power’s entire career, closely followed by owning a share in my first horse last year.
How do you balance your professional career and family life?
Before my (now one year and 9 month old) daughter arrived, I’d work after hours and over weekends but it has proven to be more of a challenge to juggle both. I never realised how much of a workaholic I actually was until I didn’t have the freedom of my own time anymore.

Have you ever felt prejudiced against in racing as a result of being a woman?
Being a female of colour, there were quite a few times I felt belittled and insignificant, but my Christian beliefs have helped me to move forward from those moments.

What would you like to see changed in racing?
Upgrade to the racing venues and allow the next generation to bring fresh ideas on how to get people to the racecourses on days other than the big events.

What advice would give a someone keen in getting involved in racing especially females?
Don’t lose yourself or your values because you think you need to fit in and be accepted.

What would be the best day out in South Africa racing?
A packed course, happy and healthy horses, contemporary entertainment, big stake wins and everyone’s a winner.

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