With deep sorrow, that it was announced that James Mapouloana Maphiri, a beloved father, grandfather, husband, and an iconic figure in South African broadcasting had passed. Born on June 14, 1947, in Orlando East, Soweto, James was the youngest of five children. His journey from humble beginnings to becoming a respected voice in horse racing commentary is a testament to his passion, dedication, and resilience.

Affectionately known as "Buddha James" or "Jimmy Bo-Horse," James Maphiri left an indelible mark on the world of broadcast journalism, particularly within the horse racing community and being the first african heritage broadcaster in a sport that had no others of his type. He was a leader in many ways paving the path for the presenter you see today. 

His deep knowledge and unique insights captured the hearts of millions, making him a cherished presence on both radio and television. His career, which began humbly as a dishwasher at the Turfontein Horse Racing course, blossomed into a lifelong passion that saw him transition from banking to becoming a prominent journalist and public relations officer in the racing industry. He was instrumental in pioneering the television program "See How They Run" on Bop TV, further cementing his legacy.

James was more than just a broadcaster; he was a man who brought horse racing to the people, bridging gaps with his charismatic voice and profound understanding of the sport. His work on national radio stations like Moetsweding FM and Metro FM made him a household name, and his legacy continues to inspire those who had the privilege of listening to him.

James' journey was not without its challenges. Diagnosed with Parkinson's Disease two decades ago, he faced this life-changing illness with courage and grace. Though the disease forced him into retirement and eventually took his voice—his most valuable tool—James never lost his spirit. He accepted his condition with remarkable resilience, finding solace and joy in the company of his grandchildren, who he fondly referred to as the "dirty dozen."

Despite the debilitating effects of Parkinson's, James continued to live life with dignity, supported by advancements in medical treatments that allowed him to enjoy precious moments with his family. His story is one of perseverance, a reminder that even in the face of great adversity, it is possible to find joy and purpose.

James Maphiri's legacy will live on in the hearts and minds of his family, his beloved grandchildren, and the countless fans who were touched by his voice. As we mourn his passing, we also celebrate a life well-lived, full of passion, love, and an unwavering commitment to his craft.

James is survived by his loving wife, Motselisi Makoko, their six children (three of whom survive him), 14 grandchildren, and one great-grandchild. His memory will forever be cherished by those who knew and loved him.

Many of Racing's personalities in the media paid tribute to the legend, "He was one of the kindest persons in racing and always full of jokes. Always chirped me and called me "MAKAAP".
What that ment I don't know! He never missed a racing function and his biggest friend/hero was Mr Graham Beck. RIP Mr Maphiri!!!!," friend and colleague, Etienne Louw, formerly of Die Beeld.

"In the 1980s and 1990s James Maphiri, then a regular radio and television host for horseracing and a scribe for various newspapers, became somewhat of a cult figure, especially in the black racing community. James was a true racing celebrity, revered by the hundreds of thousands of racing fans of the era. He was a hard worker in the days before the luxury of electronic media when results and dividends were captured manually and every race result had to be phoned through to a central capturing service and various radio stations.

James was a busy body always, meticulously gathering information for punters. He loved racing and loved working in the industry. He enjoyed a bet, especially the Place Accumulator, and was popular too among his colleagues in the racing media. He had to endure a lot of banter as the only black member of the racing press, but gave a lot of cheek back and was known for his bright smile, sense of humour and an infectious laugh. James’ career was cut short due to a debilitating illness, and while he performed basic racecourse duties for a while, he became too weak, remained at home and gradually faded from the scene. He will be remembered as a gentleman, a friend to every individual who crossed his path and a faithful servant of the sport," Equus Award winning journalist, Charl Pretorius told SAHorseracing.COM. 

"I will always remember James for his wicked dry sense of humor. The first racing presenter of colour. He paved the way for others to follow in his footsteps. A likable man that treated everyone with respect," said legendary Cape caller, Rouvaun Smit. 

May he rest in peace, and may his legacy continue to inspire future generations.

Image of James Maphiri and his wife

SAHorseracing.COM