where the horse is always the hero
Article Item
Posted 2022-06-18 06:44:54  
Racing 240 Stats reveal Kzn as Highest viewership

Racing 240 audience up 24% on Tellytrack numbers in first independent viewership report
18 June 2022

4RacingTV’s horseracing channel, Racing 240, recorded a unique reach of 462 221 viewers between the tracking period 18 April to 26 May 2022, as reported by Nielsen Sports, the global leader in research and data intelligence.

Jean Willers, Nielsen Sports South Africa Managing Director, said Racing 240’s viewership was 24% higher than its predecessor Tellytrack (372 445 viewers) over the same period in 2021.

“Since being added to the Broadcast Research Council’s (BRC) panel of channels, we are now able to accurately analyse and report on independently verified audience numbers,” says Willers, who said Racing 240 had shown a strong performance in its first month of being tracked and independently verified.

Racing 240, which launched on DStv on 19 January 2022, has been attracting new viewers on a daily basis. The top performing broadcast to date was the “World Sports Betting Maiden Plate” race day at Kenilworth Racecourse on 20 April 2022, which attracted a unique audience of 66 025 viewers.

The initial TV viewer profile indicates that the horseracing viewer mirrors the demographic profile of all South Africans, with 51.9% male viewers and 48.1% female viewers of the channel.

The average age of Racing 240 viewers is 40 years old and the highest percentage of viewers came from KwaZulu Natal (25%), followed by the Western Cape (19%), and Gauteng and North West (12%) and Eastern Cape (10%).

“We are encouraged by Nielsen’s first report on Racing 240. We will continue to engage with the various industry stakeholders, our existing racing community and our targeted audiences to shape our content and channels. Measuring the impact of any change is key and we will continue working closely with Nielsen to regularly assess and report on this,” said Stephen Watson, Head of 4Racing.TV’.

Racing 240 will broadcast the showpiece Hollywoodbets Durban July on Saturday 2 July.

Email link to a friend | Printable Version
  • South Africa
    Displaying 10 ResultsSee All
    khumalo shines as sparking water has her day 14 hours ago

    S'manga Khumalo was a man under pressure to show that he picked the correct horse for the Durban Jul...

    View | Add Comment
    airways law in as zapatillas is out 2 days ago

    Kentucky Derby had its 50/1 crazy moment and history could repeat in the Durban July as emergency ac...

    View | Add Comment
    female rider out of july, venniker injured5 days ago

    Booked to ride Red Saxon for trainer Joe Soma, and in the process becoming the first female jockey t...

    View | Add Comment
    july at full capacity as restrictions lifted2022-06-24

    With the news this week that all Covid restrictions and regulations have been removed, and that all ...

    View | Add Comment
    big crowd attends july gallops 2022-06-23

    The Hollywoodbets Durban July gallops produced an early morning buzz at Hollywoodbets Greyville toda...

    View | Add Comment
    4racing announces six additional august race meetings2022-06-22

    4Racing is pleased to announce that it plans to schedule an additional six race meetings duri...

    View | Add Comment
    rachel venniker will make history!2022-06-21

      Apprentice Rachel Venniker will make history in the 126th running of the R5 million Gr1 Holl...

    View | Add Comment
    kommetdieding draw is ideal in july defence 2022-06-21

    The Hollywoodbets Durban July Final Field is out!! The field features 3 past winners of Africa&rsquo...

    View | Add Comment
    racing 240 to bring punters all the build-up to the july2022-06-20

    South Africa’s national horseracing channel, Racing 240, will this week host two live expe...

    View | Add Comment
    roses at ascot, can south africa learn? 2022-06-19

    I’ve been going to Royal Ascot for at least 40 years on and off with really only the last 2 co...

    View | Add Comment